About Us | Wisiwig

Our story

As a product designer, Chris noticed there was no straightforward way to synchronize design files and coded interfaces. In May 2022, he and Zach Balder, a software developer, met up for coffee at Revival (Cambridge, MA) and constructed a shared vision.
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As a designer and developer, they saw an opportunity to eliminate handoffs in the product development process and find a way for teams to work together. Wisiwig was born.
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Wisiwig were proud members of the MassChallenge 2022 Early Stage accelerator. On October 3, 2022, they launched the first product, Wisiwig for Chrome.

What's next?

We're proud to be members of the MassChallenge 2022 Early Stage accelerator. We plan to launch our product later this year, helping you ship better applications, faster.

Wisiwig company values

We strive to be intentional about building a healthy, safe, and supportive culture and workplace. We've defined our values to help us do just that.

Learn more about Wisiwig

Trust

We aspire to create an environment where we can be free to share our thoughts and feelings, actively listen, and rely on each other to achieve our mission. Diversity, equity and inclusion are fundamentals to us choosing to build a culture that supports all team members equally in the process of achieving their professional goals.

Growth

We embrace change, invite feedback, and strive to improve our work and ourselves. Achieving your highest potential requires growing, changing, and learning — all important parts of our journey. At times, we intentionally set learning objectives and do things to learn rather than to succeed only in the traditional sense.

Purpose

We are determined, intentional, and outcome-driven. We believe our work and our team are valuable and impactful. We believe in outcomes over output. We are driven to transform the design industry, help our customers, and support each other — and we do so because we hold a deep passion for our mission and our team.

Balance

We believe work-life balance and having fun together as a team allows us to work hard and deliver great results. We intentionally carve out time to congratulate and celebrate our work together on a regular basis. We also expect and encourage everyone to take the time needed to recharge away from work.

Teamwork

We work together and lift each other up to help our customers and our company succeed. Helping others is always a priority. Similarly, you can rely on others for help and advice — in fact, you're expected to do so.

Simplicity

We believe that complexity does not equal better solutions. We strive to focus on the essentials and eliminate excess. Simple is hard. It requires significant work to reduce complexity — but we believe it is essential to our speed and success.
"Less, but better." -Dieter Rams

Trust

We aspire to create an environment where we can be honest, open, and vulnerable with one another. We are free to share our thoughts and feelings, actively listen, and rely on each other to achieve our mission.

Growth

We embrace change, invite feedback, and strive to improve our work and ourselves.

Purpose

We are determined, intentional, and outcome-driven. We believe our work and our team are valuable and impactful.

Balance

We believe work-life balance and having fun together as a team allows us to work hard and deliver great results.

Teamwork

We work together and lift each other up to help our customers and our company succeed. We recognize that solving hard problems is best done collectively.

Simplicity

We believe that complexity does not equal better solutions. We strive to focus on the essentials and eliminate excess."Less, but better." -Dieter Rams

Design finally meets code.

Our mission

Our story

What's next?

Wisiwig company values

Trust

Growth

Purpose

Balance

Teamwork

Simplicity

Trust

Growth

Purpose

Balance

Teamwork

Simplicity

Wisiwig team

Chris Shepard

Zach Balder